Privacy Policy
Version: 1.1
Effective Date: June 3, 2026
Last Updated: June 5, 2026
Welcome to ECHO by SP.
We respect your privacy and are committed to protecting your personal data. This policy is designed to comply with the Digital Personal Data Protection Act, 2023 (DPDP Act) and outlines how we handle your information.
1. Categorized Personal Data We Collect
We collect data only for specific, lawful purposes related to our streetwear and athleisure business.
| Personal Data Category | Purpose of Processing |
|---|---|
| Identity Data (Name, DOB) | Account creation, profile management, and identity verification. |
| Contact Data (Email, Phone) | Order updates, tracking, and customer support. |
| Transactional & Delivery Data | Payment processing and physical fulfillment of orders. |
| Technical & Device Data | Security, fraud prevention, service functionality, and other legitimate uses permitted under applicable law. |
| Marketing Preferences | Sending updates on new collections and promotional offers based on your consent. |
2. Consent & Withdrawal
We process your data based on your clear, affirmative consent or for certain legitimate uses permitted under applicable law.
● Withdrawal: You may withdraw consent at any time via the “Unsubscribe” link in emails or by contacting our Grievance Officer.
● Record Keeping: Please note that records of your consent and withdrawal requests may be maintained for compliance and audit purposes.
3. Cookies & Tracking
We use a cookie consent mechanism to obtain your permission for non-essential cookies, such as analytics and advertising cookies.
● Essential Cookies: Required for site functionality (e.g., your shopping cart).
● Analytics & Ads: We use these to improve your experience only after you provide consent through our website’s cookie banner.
4. Data Sharing & Third-Party Processors
We share data with trusted service providers to run our store. These processors are contractually required to implement appropriate technical and organizational safeguards.
Our major processors include:
● E-commerce & Hosting: WooCommerce, AWS
● Payments: Razorpay, PayU
● Logistics: Shiprocket
● Analytics & Marketing: Google Analytics, Meta
5. Cross-Border Data Transfers
Your data may be transferred outside of India through cloud hosting, payment processing, or analytics platforms. Such transfers occur only as necessary for our business operations and are subject to applicable legal requirements and safeguards to ensure your data remains protected.
6. Special Provisions for Children’s Data
● Verifiable Consent: Where required by law, the verifiable consent of the parent or lawful guardian shall be obtained before processing a child’s personal data.
● Safety: We do not engage in behavioral monitoring or targeted advertising directed at minors.
7. Data Retention & Erasure
We retain personal data in accordance with our internal Data Retention & Deletion Policy. Retention periods vary based on the category of data and legal requirements:
● Customer Records: Typically 3 years.
● Transaction & Accounting Records: 8 years to comply with statutory and tax obligations.
● Missing Order & Transaction Information Clause: Information relating to orders, invoices, refunds, returns, exchanges, payment status, and delivery history may be retained for customer service, accounting, fraud prevention, and legal compliance purposes.
● Erasure: Once the retention period expires or a valid erasure request is processed, data is deleted or anonymized.
8. Your Rights as a Data Principal
Under the DPDP Act, you have the following rights:
● Access & Summary: Request a summary of your data and processing activities.
● Correction: Update inaccurate or incomplete information.
● Erasure: Request deletion of your data, subject to our Data Retention & Deletion Policy (we may continue to retain records related to tax, litigation, or fraud prevention).
● Account Deletion: You may submit an account deletion request by emailing the Grievance Officer from your registered email address.
9. Data Breach Response
In the event of a personal data breach, we will undertake such reporting and notification measures as may be required under applicable law to the Data Protection Board established under the Digital Personal Data Protection Act, 2023 and affected individuals.
10. Grievance Redressal & Business Details
● Legal Entity: [Insert Registered Business Name, e-commerce brand: ECHO by SP]
● Registered Address: Vasant Lawns, behind Lake Shore Mall, Thane West, Maharashtra, India – 400601
● Website: echobysp.com
If you have any grievances or wish to exercise your rights, please contact our Grievance Officer:
● Grievance Officer: Darsheel Pagariya
● Email: support@echobysp.com
● Phone: +91 99875 61837
Who we are
Suggested text: Our website address is: http://echobysp.com.
Comments
Suggested text: When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.
An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.
Media
Suggested text: If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.
Cookies
Suggested text: If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.
If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.
When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select "Remember Me", your login will persist for two weeks. If you log out of your account, the login cookies will be removed.
If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.
Embedded content from other websites
Suggested text: Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.
These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.
Who we share your data with
Suggested text: If you request a password reset, your IP address will be included in the reset email.
How long we retain your data
Suggested text: If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.
For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.
What rights you have over your data
Suggested text: If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.
Where your data is sent
Suggested text: Visitor comments may be checked through an automated spam detection service.